Marta Alvarez de la Campa (Eurapco)

Marta Alvarez de la Campa is Marketing & Communications Manager at Eurapco, a unique strategic alliance of insurance companies. She holds a Master Degree in Advertising & Public Relations and a Master in Business Administration. Marta is originally from Sevilla, Spain and lives and works in Zurich since 2011. In her career Marta has worked mainly in Marketing and Project Management roles and counts with over 12 years of experience. She is responsible for the implementation and strategy of the Social Connections Platform of Eurapco and she is passionate about helping organisations change the traditional way of working. She is also a proud IBM Champion in the year 2019.

My Sessions

It’s all about the user experience: How we decreased from over 100 clicks to 15


In this session we tell the story of a successful Connections re-launch. The Eurapco social connections platform, e-join, was launched in February 2015. We already have 2.000 users and we keep growing and improving day by day. We recently released e-join 2.0 with an improved interface and usability. With the feedback of our users in […]

Case Study Customer