For the first time at Social Connections VI, we recorded every single session in glorious HD video – opening and closing sessions, keynotes, breakouts and even our ‘Pardon the Interruption’ panel. This was a huge (and expensive) undertaking but one that we think will be massively valuable in terms of increasing the volume of IBM Connections information and education available to the community.

Next to be highlighted is a session from our Management track delivered by Colleen Burns. Colleen is Influencer Engagement Program Manager at IBM.

Her session brief was as follows:

Your mom may have been wrong – in the right crowd, popularity IS everything. Well, popularity combined with expertise and influence. Increasing your social eminence can mean the difference between successful selling and missed opportunities. Is your company tapping into this valuable resource? Learn how companies like IBM are measuring social eminence and using it to influence buyers, customers and industry thinking – PLUS learn tips on how to increase your own.

Here’s the session – it’s in full HD and clocks in at 21 minutes, so make it full screen and enjoy!


Who Gives a Clout? Three Reasons Social Eminence is Critical to Your Business, Colleen Burns  from the Social Connections VI channel, by Social Connections.

All the main stage sessions from the both days of Social Connections VI are now available on the event channel, and the remainder of the sessions will be published over the next few weeks (that’s the downside of HD-quality recordings – they take a while to upload!).